About us

OUR COMPANY

ambar. brand is a Moroccan born brand, offering wardrobe staples and elevated everyday essentials that are trend focused, while remaining timeless. Our collections are suited for a modern woman who is looking for comfort and confidence. We promise our clients great quality and flattering fits.

Our brand evolves with each season, each collection. We are inspired by your feedback.

THE BRAND

  • Women READY-TO-WEAR brand, founded in 2021, and based in its city of origin Tetouan, north of Morocco.
  • Our collections are designed to suit the everyday go-to while also offering elevated wardrobe staples. We believe there is more to style than just chasing trends. Our designs are inspired by the same principles that define our aesthetics: modern cuts, minimalistic style & modesty.

OUR PURPOSE

  • We focus on opening new stores all around Morocco, which includes increasing our production, working only with Moroccan suppliers & manufacturers.
  • The key to our promotion is based on experience, affordability and exclusivity.

MODEST BY CUT, NOT BY CORRECTION

Coverage here is not a correction made at the end. Long sleeves, high necklines and ankle lengths are the starting point of every pattern, which is why an ambar. piece is worn as it is, with no second layer underneath to make it acceptable. The palette stays short — beige, camel, chocolate, white, navy, burgundy — because neutral tones recombine from one collection to the next instead of expiring with it.

DESIGNED AND MADE IN MOROCCO

Everything starts in Tetouan, in the north of the country, and is drawn for the climate that comes with it: linen for the warm months, trench coats with enough substance for a wet February but without the bulk a freezing country would need. It is Moroccan clothing in the literal sense — not an inspiration, a place of work.

SIZES AND ORDERING

Sizes run XS to XL across the wardrobe. New arrivals come in small quantities; the selection gathers pieces from earlier collections that are still available.

WHERE TO START

The wardrobe is built from a few categories that recombine: women’s dresses for everyday and occasion, two-piece sets that settle a day in one decision, and coats and trenches to go over everything else. Underneath sit the jackets, shirts, trousers, skirts and tops. More on how the clothes are made in design and craftsmanship.